Join us for Austin Fashion Initiative's (AFI) monthly meetup at Austin's newest co-working space: The Riveter where we'll be featuring an in-conversation chat with Monxi Garza of local Austin brand SUAVS shoes.
At this event we'll be exploring new business development trends within the fashion industry in the context of developing category disrupting brands for specific use. In the spirit of summer travel season, our in-conversation with Monxi Garza of SUAVS will explore the development of her footwear brand, and how her shoe is quickly becoming the go-to travel sneaker. Our conversation will take us into the inspiration behind launching her brand, how she continually iterates based on data and consumer feedback, and how she prioritizes her opportunities to position her brand for growth.
Investors are now turning their attention to the fashion industry in a way like never before, building from the trends that have emerged from the success of consumer packaged goods, category disrupting brands like Warby Parker and AWAY, and sustained growth in both the value and luxury segments of the market. These trends are now colliding with the traditional fashion industry, with serious implications for how new brands grow and develop. Out of this disruption emerges a new way of developing product in the consumer goods and retail industries that encompasses fashion and apparel products.
Brands are now emerging that combine the design aesthetic of fashion brands with a strong focus on core category and use. This conversation will explore these trends and implications within the parameters of designing products for travel.
AFI events have previously featured many notable Austin-based brands including PennyLuck, Amberleaf, Esby, Kendra Scott, SXSW, BigCommerce, Howler Brothers, Helm Boots among others. Austin Fashion Initiative events are open to any professional participating in the fashion and creative industries. Join us for engaged networking, great conversation and special treats with Austin’s most innovative fashion business professionals.
Reserve your spot, space is limited. Reservation fee: $5 advance reservation, $10 at the door (depending on availability). Free admission for current AFI Members who have purchased an annual membership. Learn more about AFI membership.
Founder of SUAVS
Raised by a family of entrepreneurs, Monxi Garza learned many of the skills required to run a successful business after years spent helping her mother at her sourcing company in China, restaurants and boutique hotel. Her studies began in Monterrey, Mexico, where she attended CEDIM before moving to Spain to study fashion at Mod’Art. Garza gained international experience in retail commerce, including quality control, inventory and sales, and product shipping. Her resume includes apprenticeships at Sally Spicer, LOEWE,
and Bimba & Lola, where she was hired to work with the shoe design team. In 2015, Garza founded SUAVS, which is currently based in Austin, Texas. Garza’s aesthetic could best be described as relaxed, simple and modern. When it comes to clothing or footwear, comfort and versatility are the most important aspects.
About The Riveter | www.theriveter.co
The Riveter is a national network of community and coworking spaces built by women, for everyone. Through its best-in-class professional and personal development programming, robust membership, and collaborative workspaces, The Riveter is working to elevate the conversation and progress around gender equity in work and business. Launched in May 2017 in Seattle’s Capitol Hill neighborhood, The Riveter has grown to include six locations in Seattle, Los Angeles, and Austin with locations planned for Dallas, TX, Denver, CO, Minneapolis - St. Paul, MN, Portland, OR, and Atlanta, GA by mid-2019 (with more to be announced). This expansion is spurred by The Riveter’s recent announcement of a $15 million Series A funding round in December 2018. The Riveter’s mission to redefine the future of work has been featured in The Washington Post, Fast Company, Forbes, Inc., Quartz, Bloomberg Technology, and more.